Summary
Part A Good and bad practices of COVID19 communication AUTRC Efficiency while being one of the indicators of good and bad practices cannot be a standalone measure This part of the deliverable provides a set of relevant categories that not only quantitatively measure good and bad practices in crisis communication It also describes factors influencing communication practices for example the way communication task forces are composed the goals eg efficiency linked to the practices and as a key factor trust in the sender of a message by the recipients Further relevant factors are equity and inclusivity and the way various vulnerable groups are addressed eg the use of different languages appropriate wording etc This also includes questions of how to address the challenge to find a balance between optimism bias ie the belief that bad things are less likely to befall oneself than others Van Bavel et al 2020 and an overwhelming threat perception and fear and how to address the notion of panic in communication practices The deliverable also includes a library of good and bad practices and a set of qualitative and quantitative indicatorsPart B Communication to influence behaviour change TRI This part of the deliverable describes the identified communication strategies that allow different stakeholders especially governments and public health authorities to positively influence the behaviour of individuals groups and communities within their social and cultural contexts that influence the extent and speed of behaviour change It also includes an analysis of the impact of social norms social inequality culture and polarisation in connection with risk factors based on theoretical research Part C Digital communication and exclusion MDI Within the COVID19 crisis there was a shift towards digital communication which effectively excluded several groups from communication and relevant information This part of the deliverable describes the impacts and consequences of this shift towards digital communication factors of in and exclusion for different groups and strategies to overcome barriers such as the digital divide in the ageing population or gender barriers It also includes the results of our analysis of the mental health problems caused by information overload and social media exposure during the COVID19 crisis Part D Fighting malinformation disinformation and misinformation SYNYO This part of the deliverable contains recommendations and lessons learned based on a review of different strategies to fight and cope with misinformation during the crisis as well as insights how misinformation might affect groups differently and strategies against false information conspiracy theories and fake news It further contains a strategy for collaboration with NGOs to react based on the researchs findings including a list of possible tools from complaints to media selfregulators to producing and sharing videos infographics doodles memes and even social media such as TikTokPart E Representation and justice in media UGOT This part of the deliverable describes how different groups are represented in the media the way different concerns and threats are addressed and the way certain fears and threat perceptions might be connected to prejudice discrimination and hate speech It provides evidencebased recommendations and strategies on how to counteract and create opportunities to reduce prejudice