Project communication and dissemination plan

WP5 will develop the communication and dissemination plan for the action in M3 defining key messages and target audiences, and selecting appropriate tools and channels (including relevant conferences and events) to reach the target audiences. Partners will disseminate information at national, EU and international levels and the main focus will be on holding meetings and delivering seminars to funding bodies and relevant organisations in MSs and ACs. The plan will also include a development of terms and conditions for data entry into the FARNH [WP4]. The plan will define media monitoring of the coverage of the action in traditional media (e.g., trade journals, newspapers) as well as social media. The communication and dissemination strategy will be updated a half-way through the two year action after an assessment of the quality of communication and dissemination activities. At the end of the project, a dissemination report and a sustainability plan will be developed, specifically to ensure the continuity of the funder networking [WP3] and maintaining the FARNH [WP4]. In collaboration with the partners WP5 will design a targeted dissemination strategy of project outputs to MS funding organisations, EU Food Fraud Network, DG Trade, DG Agri, DG Taxud and DG SANTE thought bespoke seminars at their premises. WP5 will prepare a dedicated plan (including an action policy) for a usage of the social media to facilitate the engagement with the wide range of stakeholders. WP5 will create dedicated accounts for food authenticity to aid informal discussions on LinkedIn, Facebook and ResearchGate, and encourage each partner to “tweet” at least once a month about main project activities and results. By actively involving the social media WP5 aims to engage directly with consumers and use these data in the GAP analysis and prioritisation exercises to include consumer perception in the overarching EU funding strategy.