Dissemination and communications plan

The dissemination and communication plan developed at the start of the project will aim to enhance the existing network of media (newsletters/papers) from project partners, strengthen social media coverage, engage intermediary correspondents (dairy journalists, advisors and opinion leaders), and organise press tours and briefings. In particular, a strong network of dairy correspondents will be mobilised in order to generate sustained press activity, and reinforce a sense of expectation, interest and excitement about the project.