Communications strategy and engagement tools

Based on the Community analysis report the first communications strategy and communication elements will be introduced. Rewards and incentive mechanisms need to be part of the strategy, even though other measures will also have a significant value and position. The first strategy will be ready in month 7, but it is crucial for the project to be aware of the fact, that engagement is always a process in development. Hence to develop a communications kit in the beginning of the project, which aims at informing and engaging customers throughout the project is lost cause - and at best a waste of money. Hence the strategy and the tools will continue development as part of the interaction with the community and a final documentation of the tools being used and their impact ratio will be ready in the end of the project at M42. This deliverable is related to task 2.2.