Communication and Dissemination strategy

The communication and dissemination strategy (C&D strategy) sets out how the results, stories and lessons learned in SMARTEES are communicated to relevant audiences and stakeholders most efficiently and effectively. To facilitate the evaluations, the C&D strategy specifies its own key performance indicators such as number of visitors on the website, number of downloads of key publications, number of newsletter sub-scribers, number of connections on LinkedIn, or number of retweets on Twitter.