Communication plan

Description The communication plan is an important document to support the communication and dissemination of the BAMB project and its results Presented as a pdf the Communication Plan will address the following subjectsTarget groups The BAMB project has several interested audiences and target groups These targets all demand different approaches and therefore the plan will include a first Target audience analysis later to be developed with input from WP1 D1 which will specify existing target groups and what information andor data is of interest to themChannels A project with several target groups needs even more media channels Each country or region has its own specific channels eg national and regional channels Therefore the Communication Plan will address which types of channels are best suited for communication and information depending on purpose and target groups Channels already identified includeWebsite with RSS feedSocial media Facebook and TwitterNews letterBrochurefolder BAMB leafletScientific articlesPublications booksMediaEvents three international and a one final conferencePilot projectsIndustrial Dissemination boardInternal naming of documents The internal communication within BAMB will mainly use a system that both stores documents as well as makes them available to the numerous BAMB partners What system will be used is not yet finalized and will not be mentioned in the Communication Plan The plan will however make recommendations for a common structure for filing and naming documents recommendations on how to name folders files and versions of these to ensure a logical overview and easy access for anyone using the systemTone of voiceContent and tone of voice A story line will be developed for cohesive communication about the project and ready to use texts will be developed to support easy and effective communication about BAMBA text describing the BAMB project when the available room is one line of textA text describing the BAMB project when the available room is three lines of textA text describing the BAMB project when the available room is half a page of textPress release guidelines A guide to prioritize which news to release and a description of tone of voice Guidelines will be supplied regarding how a press release should be structured outlined and delivered to obtain the largest possible reachInternal and external communication priority responsibilities and work process Since BAMB is a large and complex project with many participants in several work packages working from different countries there will be a large amount of information to be communicated To maximize the reach of BAMBs communication efforts with regard to the resources at hand the Communication Plan will contain guidelines forPrioritized communication an overview of the prioritized information to communicate as a part of the dissemination of the generated information marketing the project and the further development of BAMB Responsibilities an overview of the responsibilities of partners regarding communicationWork process the internal process for BAMB partners when information is to be produced and releasedDissemination BAMB will generate a great number of results to be communicated during the three years the project will run The results will be produced by the work packages often several working together The Communication Plan therefore will contain a summary of thePlanned results An overview of all planned results on the level of deliverables to be disseminatedAn overview of what is not to be disseminated on the level of deliverablesAreas of responsibility which work package is responsible for which resultWork process the internal process of BAMB when a result is to be disseminatedThe Communication Plan will also contain the following AnnexesAnnex 1