Buy-one-get-one-free deals attract more attention than percentage deals

This is a publication. If there is no link to the publication on this page, you can try the pre-formated search via the search engines listed on this page.

Authors: Tom Gordon-Hecker, Andrea Pittarello, Shaul Shalvi, Marieke Roskes

Journal title: Journal of Business Research

Journal number: 111

Journal publisher: Elsevier BV

Published year: 2020

Published pages: 128-134

DOI identifier: 10.1016/j.jbusres.2019.02.070

ISSN: 0148-2963