Is mixed reality technology an effective tool for retail? A vividness and interaction perspective

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Authors: Cristina Gil-López; Jaime Guixeres; Javier Marín-Morales; Carmen Torrecilla; Edu Williams; Mariano Alcañiz

Journal title: Frontiers in Virtual Reality

Journal number: 9

Journal publisher: Frontiers

Published year: 2023

DOI identifier: 10.3389/frvir.2023.1067932

ISSN: 2673-4192