How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

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Authors: Enrique Bigne, Aline Simonetti, Carla Ruiz, Shobhit Kakaria

Journal title: Journal of Business Research

Journal number: 123

Journal publisher: Elsevier BV

Published year: 2021

Published pages: 279-288

DOI identifier: 10.1016/j.jbusres.2020.10.010

ISSN: 0148-2963