Virtual Reality in Marketing: A Framework, Review, and Research Agenda

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Authors: Alcañiz, Mariano; Bigné, Enrique; Guixeres, Jaime

Journal title: Frontiers in Psychology

Journal number: 10

Journal publisher: Frontiers Research Foundation

Published year: 2019

Published pages: 1530

DOI identifier: 10.3389/fpsyg.2019.01530

ISSN: 1664-1078