Summary
This is a publication. If there is no link to the publication on this page, you can try the pre-formated search via the search engines listed on this page.
Authors: Bigne, Enrique; Ruiz, Carla; Simonetti, Aline; Kakaria, Shobhit
Journal title: European Marketing Academy (EMAC)
Journal number: 44
Journal publisher: European Marketing Academy
Published year: 2020
DOI identifier: 10.5281/zenodo.4252049