Advertising effectiveness in TripAdvisor: a neurophysiological study

Summary

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Authors: Bigne, Enrique; Ruiz, Carla; Simonetti, Aline; Kakaria, Shobhit

Journal title: European Marketing Academy (EMAC)

Journal number: 44

Journal publisher: European Marketing Academy

Published year: 2020

DOI identifier: 10.5281/zenodo.4252049