Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

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Authors: Kakaria, Shobhit; Bigné, Enrique; Saffari, Farzad; Ramsøy, Thomas

Journal title: International Journal of Information Management

Journal number: 72

Journal publisher: Pergamon Press Ltd.

Published year: 2023

Published pages: 102667

DOI identifier: 10.1016/j.ijinfomgt.2023.102667

ISSN: 0268-4012