Summary
Public at large regardless of age and scientific background will be targeted through the awareness campaign which in year one will focus on showing and scrutinizing the faces of researchers – introducing the researchers in their duality - as young and old, as females and males, as international and local, as people from natural sciences, engineering, social sciences, medicine and arts, showing them at work and in leisure. Special attention will be paid to kids and young people, as those who are yet to choose their career path and the most fruitful ground to promote science as a career choice. In addition, the representatives of the media will also partly be the target group since there needs to be a constant reminder that the researchers are the ones worth talking and writing about.
More information & hyperlinks
