Final plan for Exploitation and dissemination of results (PEDR), including the MARCOMM plan

This deliverable consists of the final version of the PEDR, and the MARCOMM plan as outlined below.The NOVIMOVE project team will prepare plans for marketing communication actions (MARCOMM) to support marketing of the project innovations such as smart navigation, dynamic scheduling of bridges and locks, to raise awareness in all market segments and corresponding stakeholders and the general public. The MARCOMM contains activities scheduled throughout the project period (2020-2024) and during the follow-up period (2023- 2026) that address the following issues:•Long-term strategy and objectives, primary (geographic) target markets;•Target audiences; •Communication strategy, key messages and “story telling”;•The actions during the project and the follow-up period: print, film, on-line, exhibitions, other events.