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Authors: Mikko Sairanen, Leena Aarikka-Stenroos, Jenni Kaipainen
Journal title: Industrial Marketing Management
Journal number: 117
Journal publisher: Elsevier BV
Published year: 2024
Published pages: 321-343
DOI identifier: 10.1016/j.indmarman.2024.01.006
ISSN: 0019-8501