How do event zones influence visitor behaviour and engagement with host destinations? A longitudinal study of the Cambridge half marathon (2017–2020)

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Authors: Michael B. Duignan, Sharon Zou, Jeongeun Park, Sally Everett, Lewis Walsh, Stephen Page, Alan Fyall, Marcus Hansen

Journal title: Journal of Destination Marketing & Management

Journal number: 30

Journal publisher: Elsevier Limited

Published year: 2023

Published pages: 100798

DOI identifier: 10.1016/j.jdmm.2023.100798

ISSN: 2212-571X