Managing stakeholder involvement in place branding: the need for network management

Summary

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Authors: Laura Ripoll González, Erik Hans Klijn, Jasper Eshuis, Pascal Scherrer

Journal title: Place Branding and Public Diplomacy

Journal publisher: Palgrave Macmillan Ltd.

Published year: 2024

DOI identifier: 10.1057/s41254-024-00384-z

ISSN: 1751-8040