Unravelling the link between actors’ roles in place branding processes and brand citizenship behaviour

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Authors: Lisa Källström, Laura Ripoll González

Journal title: Place Branding and Public Diplomacy

Journal number: 21

Journal publisher: Palgrave Macmillan Ltd.

Published year: 2025

Published pages: 57-66

DOI identifier: 10.1057/s41254-024-00350-9

ISSN: 1751-8040