Conceptualising place branding in three approaches: towards a new definition of place brands as embodied experiences

Summary

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Authors: Jasper Eshuis, Laura Ripoll González

Journal title: Journal of Place Management and Development

Journal number: 18

Journal publisher: Emerald Group Publishing Ltd.

Published year: 2025

Published pages: 61-79

DOI identifier: 10.1108/jpmd-11-2023-0109

ISSN: 1753-8335