What does it take to co-create place brands? Learnings from an academic-practitioner exchange

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Authors: Laura Ripoll González, Run Zhao, Lisa Källström, Marta Hereźniak, Jasper Eshuis, Warda Belabas

Journal title: Journal of Place Management and Development

Journal number: 18

Journal publisher: Emerald Group Publishing Ltd.

Published year: 2025

Published pages: 80-91

DOI identifier: 10.1108/jpmd-06-2024-0058

ISSN: 1753-8335