Development and Evaluation of a General Attribute Inventory for Music in Branding [Poster Presentation]

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Authors: Hauke Egermann, Steffen Lepa, Andreas Schoenrock, Martin Herzog, Jochen Steffens

Journal title: ESCOM 2017 Book of Abstracts

Journal number: July 31 – August 4, 2017

Journal publisher: ESCOM

Published year: 2017